STEP BONE CUT
EXPERIENCE
SEMINAR

MARCH 6-8 2016

IBS New York

INTERNATIONAL BEAUTY SHOW DEBUT

Sewing pattern - inspired hair styles - Japan’s revolutionary cutlting technique debuts at IBS!

WHY US

- INCREASE SALON SALES
- GAIN NEW CLIENTLE
- SHORTEN CUTTING TIME
- OPEN NEW BRANDING STRATEGIES
Come and experience the long-awaited STEP BONE CUT, Japan’s premier hair cutting technique at its debut at IBS, the largest beauty event held in New York and Las Vegas where beauty experts from all over the world share the newest techniques and trends.

It's not only about the technique.
It's about living your dream.

In this info session, you will be introduced to the STEP BONE CUT philosophy and history as well as our one-of-a-kind seminars that focus on creating the latest hair designs, salon branding, recruiting and training, setting yourself apart.

Come to New York, the fashion capital of the world, for an inspiring and life changing experience at the STEP BONE CUT EXPERIENCE SEMINAR IBS New York.

STEP BONE CUT EXPERIENCE SEMINAR IBS New York

DATE: MARCH 6-8 2016

SEMINAR SCHEDULE:
MARCH 6 / 02:00 PM to 03:30 PM / 1E15
MARCH 7 / 12:00 PM to 01:30 PM / 1E15
MARCH 8 / 12:30 PM to 01:30 PM / 1E21

PLACE: JACOB JAVITS CONVENTION CENTER
Address: 655 W 34th St, New York, NY 10001

STEP BONE CUT is Japan’s revolutionary cutting system. ! Don’t miss this chance !

What is IBS New York?

Held at the Jacob K. Javits Convention Center, the International Beauty Show is the largest beauty show in the U.S. that provides beauty professionals with the widest variety of products, latest developments and trends in the industry. Professionals can also benefit from free educational seminars taught by top industry experts and not only learn how to enhance their skills but also expand their business.

SAYURI

Founder
Creator
Entrepreneur
Stylist
Artist
Visionary

PROFILE

As the owner and creator of STEP BONE CUT, she has won many awards for her innovative cutting and styling techniques. Sayuri has been featured in a variety of Fashion and Beauty industry magazines and worked alongside some of the industries best on shoots and shows.

Sayuri's inspiration comes from combining different dimensions between the real and the imaginary. Her unique and futuristic view of the world known as “Sayuri’s World” is expressed through everything she creates.

For years, she traveled all over the world capturing her perspective on how Japanese hair techniques have been integrated into the global world. Her photos were later turned into a book for Japanese hairdressers and has since been published both in Japan and the U.S. 

As a business woman, she continues to inspire and teach all those around her. Always looking to go one step further, her newest endeavor that has gotten a lot of attention is a hair care product line, STEP BONE PRODUCTS, that benefit both the hair and scalp. 

IS THE STEP BONE CUT RIGHT FOR YOU?

I WANT TO:

  • Differentiate my salon
  • Charge higher prices
  • Perform cuts faster, increase the number of customers per day
  • Style your customers hair as you imagined and increase customer satisfaction
  • Increase repeat customers
  • Collect new customers through word of mouth instead of expensive advertisements
  • Serve a wide range of customers from those in their 20’s to those their 60’s
  • Increase sales and profit
  • Simplify the cutting experience, and make it more enjoyable

“Customers would leave if I increase fees at my salon”

You can increase prices when you start using the Step Bone Cut at your salon. Many salons have increased prices by more than $10 per cut. Some salons have even gone from $50 to $150. You should keep your current basic cut the same price, and add the Step Bone Cut as a new menu item. Your customers will be interested in it and ask what it is. Once they try it, they almost always turn into a repeat customer.

How SBC can increase a salon price:

Because we make the head appear smaller and the neck appear longer, everything feels more balanced and beautiful as a result with Step Bone Cut.

It means Step Bone Cut gives beauty effects that other salons probably cannot. As you suspect, customers come to a hair salon not only for a haircut but also for a transformation. SBC makes that happen. Clients will love it and not even mind the price increase. It also makes hair lighter thus helping it to achieve a beautiful texture without drying or damaging it.

Testimonials

Kagawa prefecture -“Compared to last year, I increased my new customers by 150 percent.” “November and December service sales are up 122 percent; total sales are up 137 percent.”

Gifu Prefecture -“I doubled the number of new customers. Only our 2nd year staff can charge 7,000 yen and they have an 80 percent repeat rate.”

Tokyo City -“It means a lot to me to know that I can cut hair any way I want to.・I can cut, color, and perm without harming hair.”

Hiroshima City -“By learning SBC, I can shorten cutting time, and service time with the 3-minute perm.・I won an award at a regional Chugoku area contest, and moved on to the National Cosmetology and Barber competition. The SBC workshop was easy to understand and logical. It was a very good experience.”

PRESS INFORMATION

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2016.2

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2015.9

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週間NY生活
2015.9

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2015.3 Vol.7

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5 reasons why customers love the Step Bone Cut.
Reason 1: Problems with naturally curly, hard, or overly abundant hair can be solved.

Hair movement is very light. Customers who suffer from hard strong hair and/or too much hair can enjoy light, mobile styles.

Reason 2: Customers can try hairstyles that were not possible before.

You can try many hair designs from a wide variety of styles with the Step Bone Cut. By cutting hair near its root, weight and volume can be controlled. No matter what head size and shape a customer has, you can create clear, smooth hairstyles. By using the Step Bone Cut method, you can increase or decrease volume anywhere you want to create the perfect shape.

Reason 3: The Step Bone Cut doesn’t harm hair.

The method avoids Brandt and razor cuts in favor of a swing cut, which will not harm the cut end of the hair.

Reason 4: Increase the effect of color and perm

As a result of less damage to the hair, superior coloring results can be achieved. Additionally, you can create natural curls with any perm strength. The Step Bone Cut takes into account different hair growth rates on different areas of the head, so the interval between cuts will be lengthened. Natural dry or applying small amount of styling solution completes the perfect cut.

Reason 5: Stylist training is shortened.

It is a simple technique, so junior hair stylists who do not have many years of practice can master it easily. Cutting time is shorter than basic cutting methods.

The method is clear and easy to understand.

Now you can differentiate your salon. The Step Bone Cut developed by Sayuri has been a well-kept secret, available only in her own salons, until recently. Now she has patented her technique, and offers workshops hairstylists in Asia, the United States, and all over the world. The turning point was when she published her book in 2010. She received an enthusiastic response from hair stylists In Japan, and realized that by sharing her secret internationally, she could help stylists all over the world who wanted to create new styles and enjoy financial success.

Here are what salon owners who practice the Step Bone Cut are saying:
I was facing difficulties managing my business and training the next generation of stylists. I met Sayuri and learned about her Step Bone Cut, and thought this must be the solution to my problem!
Why did you decide to practice the Step Bone Cut?
Helping young customers look cute was relatively easy, but it was much harder to satisfy my more mature customers. I tried many hair cutting workshops, looking for the solution, but couldn’t find what I was looking for until I discovered the Step Bone Cut. Even junior stylists can successfully work with mature customers now.
What do you think about the competitive salon business environment?

STEP BONE CUT EXPERIENCE SEMINAR
Sayuri Ushio
Sayuri Ushio
HAIR & MAKE-UP ARTIST

Having shifted from kimono to Western clothes, Japanese pursue Westerners’ stereoscopic balance of bone structure from head to neck. We have studied and developed “step bone cut”, our own small face bone structure correction technique, making Asians’ characteristic flat bone structure stereoscopic. It is covered in various periodicals, including cosmetic magazines, general magazines, etc.

1980 Graduated Beauty and Arts school of Kobe
1985 TICK-TOCK Club OPENS
1990 Started photography activities while working in a salon in Greenwich Village, NY
2000 Established Tick-Tock Communication, Inc.
Awarded the grand-prix in TADA PHOTO COLLECTION
JHA, Kansai area, finalist
2001 TICK-TOCK Torwest OPENS
JHA, Rising Star, finalist
Doubly awarded “cover prize” and “designer prize” in the Milbon photo collection
2003 Nominated as the finalist in ARIMINO PHOTO COLLECTION
Photo exhibition in TICK-TOCK Airline
2004 Opened a photo exhibition, ”Fair Story” in Rough Rare, Kobe
2005 Opened an individual exhibition in ARIMINO PHOTO COLLECTION
Nominated as the finalist in the ARIMINO PHOTO COLLECTION
2006 Introduced our own product, Wonder Water, to neutralize chemical antagonism by applying ecological practices to permanent-wave and hair-dyeing techniques.
2009 Serialization of ”LIVE &MOVE”, a work of photos and prose on the NH magazine published by Salon News Magazine, Co., Ltd.
2010 Opened TICK-TOCK Design Laboratory, a photo studio and art gallery
Exhibition, “Flower artist, Mr. Koroku Hihara and collaboration ”Flower arrangement for Japanese hairdressers, “Flowering ! For Japanese Hairdressers!”
Published Art Photo book. Toured and gave demonstrations in Japan and NYC.
2011 Invited to give workshops at Shanghai, Guangzhou, and Beijing, China
2012 Hair Show in Taiwan
2013 Acquired a patent for her revolutionary hair cut method
2015 Started art project in NYC, Paris, Taiwan, Singapore, and Jakarta

Awards

  • Winner of 2000 TADA Photo collection
  • Milbon Photo Collection 2001
  • 2001 MIlbon Photo collection
  • Cover Award and Designer Award
  • Finalist for both the 2003 and 2005, Arimino Photo Collection
  • Finalist, 2003 Japan Hair Dressing Awards, South West Japan area

There are many discounts being given and severe price competition, but we are relatively protected because our salon is the only one in the area that can offer the Step Bone Cut.

What is your customers’ reaction?
I have one word, Wonderful! I’ve been cutting customers’ hair for many years, but I have not seen this level of satisfaction and happiness since I began when I was 19 years old.

What is your next dream?

By age 50, I hope to expand to a total of 10,000 stylists. Not only in Japan, I would like to operate salons all over the world. Just like Vidal Sassoon successfully spread all over the world, I believe Sayuri’s Step Bone Cut will go every where, and make hairstylists happy. So the next standard for the world of hair cutting will be the Step Bone Cut!

Kazuaki Shimada
Vice president, Total Beauty Passion

Became a salon manager at the age 20 years old. At age 21, he become an art director with a staff of 100 people. Became a board member at age 25, and Vice President when he was 27.
Worked at the Paris collection, contributed to industry magazines, produced several events. Active at political organizations, JBCA Osaka area head of sales department.

You can increase prices when you start using the Step Bone Cut at your salon.

Many salons have increased prices by more than $10 per cut. Some salons even gone from $50 to $150. You should keep your current basic cut the same price, and add the Step Bone Cut as a new menu item. Your customers will be interested in it and ask what it is. Once they try it, they almost always turn into a repeat customer.
You can expect multiple benefits

  • Differentiate your salon.
  • Charge higher prices
  • Perform cuts faster, increase the number of customers per day.
  • Style your customers’ hair as you imagined and increase customer satisfaction.
  • Increase repeat customers.
  • Collect new customers through word of mouth instead of expensive advertisements.
  • Serve a wide range of customers from those in their 20s to those in their 60s.
  • Increase sales and profit.
  • Simplify the cutting experience, and make it more enjoyable.

Once you take the Step Bone Cut basic course, you will become a certified by the Step Bone Cut Association. Join this successful group of hair stylists who enjoy a more creative career.

Voices from SBC salon: How they turned the next pages in their lives
Kagawa prefecture
  • Compared to last year, I increased my new customers by 150 percent.
  • November and December service sales are up 122 percent; total sales are up 137 percent.
  • I won the Anti Komatsu Award.
  • My staff’s motivation and practice hours substantially increased.
  • I unified my cutting technique.
  • I was able to differentiate my salon from competitor salons.
  • Easy to understand talk during hair cut.
  • I was able to Increase customers’ style choices.
  • As my staff progressed from the basic course to the master courses, customer satisfaction increased with each step. My staff feels a much deeper appreciation for their customers.
  • Have lots of diplomas on the wall at our salon, makes us feel good.
Gifu
  • I doubled the number of new customers.
  • Only our 2nd year staff can charge 7,000 yen and they have an 80 percent repeat rate.
  • Every member of the staff has started to enjoy cutting hair.
  • A customer who used to have only a straight hair cut style now enjoys design colors every month.
Tokyo Customers say:
  • It’s easy to style.
  • The hair cut lasts a long time.
  • Hair damage improved, shiny.
  • People often ask where I get my hair cut.
Stylists say:
  • I enjoy being a hair stylist.
  • It means a lot to me to know that I can cut hair any way I want to.
  • I can cut, color, and perm without harming hair. Customers’ smiles make us happy every day. Thank you!
Nagoya
  • With every cut, my customers’ hair gets better. Customers are happy to come back.
  • POM and carbonated mist are an excellent match.
  • My staff had never asked to learn anything before. For the first time they took the initiative to learn a new technique.
  • The 3-minute perm decreased service time, driving my sales and customer numbers to record highs.
  • News about my salon spread by word of mouth among customers.
Chiba
  • The Step Bone Cut makes my customers’ long hair more beautiful.
  • I no longer have hair types that I’m bad at.
  • I’m finding it easier to work, and I’m enjoying it more.
Hiroshima
  • By learning SBC, I can shorten cutting time, and service time with the 3-minute perm.
  • I won an award at a regional Chugoku area contest, and moved on to the National Cosmetology and Barber competition.
  • The SBC workshop was easy to understand and logical. It was a very good experience.
Shiga
  • New customer repeats increased to 80 percent from 60 percent.
  • I sold POM 175pcs. Most of them were repeat buying.
  • When SBC customers come back to salon, their hair still looks good.
Osaka
  • ABC has changed my approach to hair cutting.
  • Customers who have lots of hairs and curls are easy to cut now.
  • Customers tell me their cuts are easy to care for.
  • We let customers to choose an ordinarily hair cut or SBC, and 50-60 percent of them choose SBC.
  • SBC makes curly hair easy to handle and natural looking.
  • New staff say they definitely want to learn SBC.
  • I increased customer charges by 1000 yen.
  • The way to teach hair cutting became very simple, including the basic cut.
Hyogo
  • Our style balance became much better.
  • The tips of the hair move very freely.
  • A customer who noticed SBC style came to our salon.
  • I don’t need as much time to cut customers with a large hair volume.
  • I can now successfully differentiate my salon from other salons.
Kyoto
  • One of my staff who took the SBC workshop increased his customer numbers by 110-168 percent.
  • I’m happy that a young staff member is now confident about his hair cutting technique.
  • I’m using the bone correcting method not only for hair cutting but also for finishing work. An assistant staff’s technique is improved.
  • Very minor point, SBC customers do not take up as much time for the cut, so we can recommend hair treatment with the time saved. Average charge for a customer increased 500-1200 yen
  • Repeat rate of new customers is over 60 percent
Tottori
  • Average customer charge increased by 1000 yen.
  • New customers increased by 10 percent.
  • Easy to approach hair cut, cut speed increased.
Fukuoka
  • Cut charge is increased.
  • We increased our design portfolio.
STEP BONE CUT ACADEMY STEP BONE CUT Brooklyn
229 Cook Street, Brooklyn, NY 11206
Phone: 718 456 2500
E-Mail: infony@lfca-japan.com